To provide the largest industrial complex with the highest advanced technology and the comprehensive quality and a highly skilled local expertise, besides providing a large variety of products and alternates with a competitive prices, in the local and regional markets.
To become a unique model reference in the quality and diversity of its building materials products at the local and regional levels; that it maintains its pioneering spirit and genuine determination to excel, to anticipate its customers ambitions across all its services, satisfy its shareholders and contribute to the welfare and development of its society.
To become and remain the leading company in the production of top quality building materials, adhere to the highest world quality standards, continue to research and meet the ever-renewing customer needs, offer outstanding products, attain a prominent position locally and regionally, achieve horizontal and vertical expansion and continuous development by keeping abreast with modern technology, on its own or through participations with others, to achieve the optimum exploitation of capabilities and available material and human resources, to maximize and safeguard the rights of our shareholders and endlessly seeks to increase return on their investment in the company.
NIC has always been keen to adhere to a set of basic values that are not merely associated with achieving success for the company, but strongly enough to exceed that and be a source of guidance in every aspect we do. To this end, the Company:
- Spares no effort to achieve customer satisfaction.
- Acts in total integrity and in accordance with the highest moral standards.
- Adheres to the strictest standards of quality.
- Relentless seeking to produce the best and most appropriate products.
- Achieve excellence in customer service.
- Generate and provide a larger value for our customers by providing them with a set of products and services that give them an added value.